Trusted advisor sales training

Programme overview

We work with global brands and growing businesses to shift how their teams sell, moving from pushing products to building lasting client relationships. Our Trusted Advisor Sales Training helps your people uncover real opportunity, lead smarter conversations, and stand out in a competitive market.

This isn’t generic sales training. We develop both the mindset and the skillset that top performers use to build trust, unlock mutual value, and close more of the right business.

What your sales teams will gain

Value-Based Selling
Sell through insight, relevance and mutual value.

Client-Centred Conversations
Learn to lead meaningful, structured conversations that uncover deeper needs and drivers.

Opportunity Focus
Qualify smarter, prioritise better and win more of the right business.

Trusted Advisor Mindset
Build confidence, credibility and the ability to challenge constructively.

Advanced Communication Skills
Adapt to different clients, improve presence, and strengthen influence at every stage of the sale.

Stronger Conversations
Teams learn how to ask better questions, listen without assumption and uncover what clients really value.

Deeper Relationships
Clients feel heard, understood and supported—so they buy more, stay longer and refer others.

Why our approach works

Practical, applied learning
Workshops are interactive and high-impact, using role-plays, peer coaching and real-world sales scenarios to build confidence and skill.

Embedded support
We provide structured follow-up, group coaching and tools that help the learning stick and get applied right away.

Tailored to your sales environment
Every programme is designed around your people, your sales cycle and your business goals, so what’s learned is always relevant and effective.

Contact us

Would you like more information or to speak to a member of our team about our Trusted Advisor sales programmes and workshops? Contact us to arrange a call. 

We have delivered Trusted Advisor programmes and workshops with SMEs and leading brands including BNP Paribas, Generali Investments, Incentive FM and Premier Asset Management. 

Telephone: +44 (0)1342 837 660 // Email: info@positivechangepartners.com